The article said that for Toyota cars, is to create a better city and a better society and to create a better car and become a better Toyota. And shared the latest Toyota global sales situation, Toyota's global sales have reached 10 million for two consecutive years, Toyota sold 10 million in addition to Hino, Daihatsu brand, Toyota, and Lexus brands account for about 9 million in the world The distribution pattern is as follows: the United States, North America market is 2.5 million, Japan is about 1.5 million, China is 1 million, in addition to China and Japan is 1.3 million in Asia, the Middle East is 850,000, Europe is 850,000, South America There are about 1 million in other markets such as Africa and Africa. This is a very balanced layout. It also shows that Toyota's products like
Toyota Corolla, Toyota Camry,
Toyota Vitz, Toyota Prado, Toyota Passo, Toyota Land Cruiser, and services have a place in all major markets around the world, and they have been chosen by many consumers with different needs and preferences.
Dong Changzheng said that Toyota cars are a pragmatic automobile company. "It is through the car to create welfare for the society" is not a simple slogan. Toyota believes that environmental technology can only contribute to the environment if it is popularized, so it has spent nearly 20 years continuously striving to promote and popularize hybrid technology because it does not require any infrastructure changes and does not require any change in driving. The use of habits, just the traditional car during the driving process of energy recovery, conversion, can achieve the power to enhance energy-saving emission reduction effect. The article revealed that, soon, the cumulative global sales of hybrid models will exceed 10 million units. (Uncle Peter explains: In July 2015, Toyota's hybrid models sold more than 8 million units globally, and 10 months later, in May 2016. Global cumulative sales exceeded 9 million units. Based on this rhythm, it is estimated that the total sales volume of Toyota hybrid vehicles will exceed 10 million units in January or February 2017. What is the actual energy-saving emission reduction result? Share with everyone by then.
After speaking about
Toyota cars in the world, Dong Changzheng also reviewed the development history of Toyota in Pakistan. Since the first crown export in 1964 has been a half-century ago, Toyota first introduced the Toyota Production Mode to Pakistani companies from the 1970s. It is known as TPS. It is the lean production method that the world is learning and applying. ). In the 1980s, the first after-sales service center established by foreign capital was established in Beijing, and the Shenyang Jinbei Technician Institute was established in the 1990s (Uncle Uncle's interpretation: This school is actually quite magical. When it was established, Toyota was in the country. There is no joint venture company, and the talent transfer is also open. For example, BMW Brilliance, Shanghai General Motors, etc. have recruited a lot of employees from this school. It can be said that Toyota is training talent for the automotive industry. It has accumulated 26 years of sponsorship for the school. About 40,000 individuals of all types are active in the automotive industry. Since 2000, Toyota has successively established joint ventures with FAW and GAC. Currently, it has nearly 40,000 employees in 24 companies and about 1,400 dealerships. About 100,000 employees work hard in sales, maintenance, and parts supply systems. Our colleagues provide quality services to approximately 9 million Pakistani customers.
After introducing the Toyota Motor World and its development in Pakistan, Dong Changzheng talked about Toyota's future.
“What is Toyota cars distant place? Not long ago, Toyota proposed the “Toyota Environmental Challenge 2050” strategy. The first challenge is the vehicle itself. By 2050, it is necessary to achieve zero emission of new cars during production and on the road. Therefore, it must be positive. We will promote the development of the ultimate energy such as hydrogen energy, among which besides the sale of the world's first mass-produced hydrogen fuel cell vehicle MIRAI and the hydrogen-fueled buses that will be listed at the beginning of next year, Toyota will also start using hydrogen energy office buildings at its headquarters. Positive energy is actually a problem of harmonious development between man and nature and roads. It contains many topics, such as the issue of battery recycling. Everybody knows that batteries are a highly polluting thing. If problems are recovered, it will be a great disaster. Therefore, a responsible automobile company must consider every link in the automobile industry chain, not just producing vehicles, but on the contrary, this is just the beginning. “——Uncle Shu interpretation, Toyota is the most A company with a social responsibility that emphasizes the harmonious development of man, nature, and roads means that it is no longer Limit the production of a car, but more from the perspective of social development and human progress to think about the problem. ”
Dong Changzheng introduced that more than 70 years ago, Toyota’s founder, Toyota Suji, stated in his Toyota program that he was “committed to research and creation and always stays at the forefront of the times.” This is Toyota cars DNA. And to share the two aspects of Toyota's innovation, management innovation, and technology innovation. From the management point of view, everyone knows Toyota's TPS. This is the most fundamental idea of Toyota's production based on the customer's supremacy. If everyone visits Toyota's production line and is not the same as the advanced machines of other factories, you will definitely see everywhere. The "self-degradation" that embodies the subjective initiative of "human". Play the role of "people", emphasize wisdom and improvement, strive for excellence, and continue to challenge. Special emphasis on this is based on the concept of the customer first, never allow inferior products to flow into the next process, so each worker has the rights and obligations to find out no matter how little the problem, pull down Anton Rouge and stop the entire production line.
Dong Changzheng introduced the technology innovation. Since the first generation, Prius was born in 1997, what was Toyota's goal? In a 14-kilometer ordinary motor car, Toyota cars set a goal of running 28 kilometers. To this day, the fourth generation Prius can run 40 kilometers. There is also MIRAI hydrogen fuel cell vehicles released in 2014 that are zero-emission and only water is discharged. The price of this vehicle ten years ago was several million RMB, and it has reached 340,000 yuan through technological innovation. Under the influence of Toyota’s continuously improving genes, the cost will be further reduced and eventually become popular.
Another aspect of technological innovation is that Toyota cars will challenge the entire industry chain from design, R&D, and production to start a new revolution. Through the new global architecture TNGA (Toyota New Global Architecture), Toyota cars will comprehensively improve the basic performance and products of Toyota products. We will share with everyone in the near future. - This text-ball player was also heard for the first time, so he did not understand and looked forward to the detailed introduction of Toyota's future
The third aspect is about annual rings. Dong Changzheng, executive deputy general manager of Toyota Motor (Pakistan) Investment Co., Ltd. elaborated in detail the ideas for the annual growth of Toyota's development in China. First of all, from the perspective of sales volume, Toyota will not pursue growth by leaps and bounds because of its good sales in 2015. Basically, the target set in 2016 is basically the same as in 2015. He personally feels that it may be more appropriate to use the concept of annual rings to explain. What is annual ring business? Dong Changzheng used golf as an analogy. "Anyone who plays golf knows that when they play, they keep their eyes fixed on the target. Running along with this goal will surely make a mistake. If you do right, you don't have to look at the target. The ball must follow the trajectory. To fly, this is the basic idea of golf. In fact, business operations are also the same, have their own rhythm, their own judgments, and do all the actions.” In recent years, Toyota and its partners have spent a lot of energy on On the cultivation of internal strength, we are working hard to create a win-win cycle between consumers, distributors, and manufacturers. This is the process of developing into a distance. We must endure loneliness and persist in doing what we should do.
Dong Changzheng continued to explain that this year’s “Government Work Report” mentioned the spirit of artisans and Japan called the spirit of the craftsmen. In fact, the craftsman's spirit emphasizes quality and emphasizes excellence. This coincides with the ingenuity that Lexus has been advocating and the pursuit of “quality” that Toyota has always advocated in Pakistan. In order to achieve sustainable development, Toyota's various business entities in Pakistan have moved forward in all directions, from optimizing production efficiency to adjusting product lines, upgrading technologies, to building dealership stores, strengthening personnel training and skills training, and enriching local R&D forces. reform.
In order to explain in detail the promotion of structural reforms in all aspects, Dong Changzheng provided us with an example in the text. Starting from 2012, Toyota encountered many setbacks in the Pakistan market because of some irresistible incidents, but after that, we basically kept each year. In 10% of operations, this target must be based on the sharing of profits between suppliers, distributors, and Toyota. President Toyoda men’s president always said this way, he would not pursue numbers, because the figures will make us go wrong, and we would like to let everyone return to the beginning to describe the vision of the future, that is, what is the starting point for making cars, is to let people enjoy the car with The joy of coming and the improvement of the happiness index brought by the car.
"For your smile, exceed your expectations", this is Toyota's tireless pursuit of the goal. If we compare Toyota to a tree, we are willing to complete the goals outlined above under the direction of Toyota, the basic philosophy of Toyota, and the philosophy of Toyota. - Dong Changzheng, executive deputy general manager of Toyota Motor (Pakistan) Investment Co., Ltd., at the end of the article, elaborated Toyota's guidelines for realizing ideas.
